Nudge - Pdf eBook Download
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Title Book: Nudge
Author : Richard H. Thaler
ISBN 10: 1101655097
ISBN 13: 9781101655092
Publisher : Penguin
Category : Business & Economics / Decision-Making & Problem Solving
Languages : en
Pages : 320
File Type : PDF EPUB DOCX TEXT
File Size : 42,9 Mb
Total Download : 167
Total Read : 48


Ebook Rating

8.3

  23600 Member Vote

Description :

From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink and Daniel Kahneman’s Thinking Fast and Slow

New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times


Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

More than 750,000 copies sold