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Title Book: The Tipping Point
Author : Malcolm Gladwell
ISBN 10: 0759574731
ISBN 13: 9780759574731
Publisher : Little, Brown
Category : Business & Economics / General
Languages : en
Pages : 288
File Size : 54,7 Mb
Total Download : 232
Total Read : 71

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.